75,000 Canadians Capitalize on Las Vegas Resorts’ At-Par Currency Deal

More than 75,000 Canadians have cashed in on a popular ‘At Par’ currency promotion launched last January by Downtown Las Vegas resorts Circa, The D, and Golden Gate.

The initiative, available through Aug. 31, gives Canadian guests USD $1 in value for every CDN $1 spent across participating gaming, hotel, beverage and entertainment offerings.

Based on currency exchange rates this morning (July , it costs Canadians CDN $1.42 to buy USD $1.00. 

7,500 Hotel Room Nights Booked

The promotion has result in more than 7,500 hotel room nights and has generated over $15 million in slot coin-in, according to a statement released by the three properties.

Guests do not need to be staying at one of the three hotels to participate in eligible gaming, beverage or entertainment offers.

World Cup Watch Party

Tomorrow BarCanada at the D will be hosting an open-bar watch party for the Canada versus Morocco World Cup Round-of-16 soccer match where guests wearing Canada colors will receive the free open bar.

“The response from our Canadian guests has exceeded our expectations,” said Derek Stevens, owner and CEO of Circa, the D and Golden Gate, in a statement.

Casino owner Derek Stevens introduced the promotion last January specifically to counter a sharp decline in Canadian tourism. The drop was fueled by a wider Canadian boycott of U.S. travel and goods following President Donald Trump’s trade tariffs. The political tension peaked after Trump made controversial remarks suggesting Canada become America’s 51st state.

U.S. Boycott

The economic fallout for Sin City has been stark. In 2025, overall tourism to Las Vegas dropped 7.5% year-over-year—the sharpest annual decline since record-keeping began in 1970, outside of the pandemic. A massive driver of that slump was a 17.4% plunge in Canadian visitors, a critical demographic that makes up roughly 30% of Las Vegas’ international market. The underlying cause stretches beyond mere economics and into politics.

An Abacus poll released in January showed that 33% of Canadians would think less of close friends or family who vacationed in the U.S. Younger travelers proved the most vocal, with nearly half of those aged 18 to 29 expressing disapproval of U.S. travel—a sentiment that steadily declined among older demographics.

Recognizing that both political friction and financial headwinds were keeping Canadians home, Stevens looked for a way to break the gridlock. His solution was simple: eliminate the impact of the currency exchange.

More Travel Incentives

Christopher Whyte, a travel agent with Freestone Travel, just outside Toronto, applauded the promotion.

“I expect you will get more takers on that,” he said. “Particularly among gamblers and travellers from Western Canada.

“I am not seeing much change in my client activity to Vegas,” he explained. “Bookings to Europe and Asia are up significantly, as is travel within Canada. In the Canadian travel industry, there is a big increase in marketing by U.S. tourism destinations (including Las Vegas). 

“I am getting a lot of marketing emails and incentives from different U.S. tourist bureaus (including Las Vegas), and many of these also include economic incentives (like par dollars). Too early to tell what impact that is having on overall volume, as some U.S. travel is highly seasonal,” Whyte added.